Impulse buying refers to the act of purchasing something spontaneously, without careful consideration or planning. It is often driven by emotions such as excitement, stress, or a desire for instant gratification.
Anoop TS
Digital Marketer
PhD Research Scholar
Entrepreneur
Blog
August 17, 2021
Different types of Literature Reviews
It is important to note that the type of literature review conducted should be determined by the research question, and the type of study being conducted. The type of literature review will also depend on the field you are in.
May 20, 2021
Ten Reasons We’re Wrong About the World
This book challenges misconceptions and biases, using data to show global progress. A thought-provoking, eye-opening read. Encourages a hopeful and optimistic perspective on the world.
February 16, 2021
Brand alliances and its importance.
Brand alliances involve two or more companies joining forces to achieve a common goal. These can be from co-branding and joint product development to distribution agreements.
October 18, 2020
Sapiens: A Brief History of Humankind
One of the most striking aspects of Sapiens is the way in which Yuval Noah Harari seamlessly weaves together a diverse range of historical events, scientific discoveries, and cultural phenomena.
June 6, 2020
Exploring the Enchanting Campus of BITS Pilani
Discover the architectural marvels and vibrant student life at BITS Pilani—a campus where academic excellence and cultural diversity thrive.
June 5, 2020
Students’ life during the first lockdown in India
The sudden shift to online classes also highlighted the digital divide in India, with students from low-income families and rural areas struggling to access the necessary technology and internet connection to participate in classes.
May 16, 2020
Ikigai: The Japanese Secret to a Long and Happy Life
The book is a fascinating exploration of the Japanese concept of ‘ikigai,’ which translates to ‘reason for being.’ The authors delve into the history and cultural significance of ikigai, and provide practical advice for finding one’s own ikigai.
March 4, 2020
Corona Virus and the Economic breakdown
COVID-19 crossed an inflection point during the week of February 24, 2020. Cases outside China exceeded those within China for the first time, with 54 countries reporting cases as of 2020 February 29.
February 6, 2020
The Power of Habit
The author provides practical strategies for changing habits, both for individuals and organizations, which are easy to implement in real life. If you want to understand the science behind habits and how they shape our lives this book is a must-read.