Changes in Facebook Ad. Ranking Rules
June 7, 2019
Social Media Marketing
Social media Marketing investments are growing in an exponential manner. The total advertisement spent on total social media marketing has been increased to 24.3 percentage in 2019. Facebook consisting of 84 percentage of the total Ad spent on social media marketing. This shows higher competition among facebook advertisers. Facebook.com has recently introduced its new ranking policy. Currently, the rank of the Ad. will be calculated considering the following metrics,
- Quality Ranking (Ad. Relevance)
- Engagement Ranking (Anticipated Ranking based on the past data)
- Optimization Ranking (Anticipated)