Marketing Management 16th Edition: The comprehensive guide to understanding and executing effective marketing strategies. Learn the latest techniques and tools to drive business growth and success.
Anoop TS
Digital Marketer
PhD Research Scholar
Entrepreneur
Tag: Marketing
March 20, 2022
Marketing Myphobia
Marketing Myphobia: Fear of marketing can hold back businesses and individuals from success. Anyone can overcome this condition through education, planning and building relationships instead of hard sell.
November 25, 2021
What is Impulse Buying?
Impulse buying refers to the act of purchasing something spontaneously, without careful consideration or planning. It is often driven by emotions such as excitement, stress, or a desire for instant gratification.
February 16, 2021
Brand alliances and its importance.
Brand alliances involve two or more companies joining forces to achieve a common goal. These can be from co-branding and joint product development to distribution agreements.
September 1, 2019
Festive sales, Is it really worth?
It is that time of the year again when we loosen our purse strings and go on a shopping spree as everything we want and do not want are available at ‘unbelievable’ prices.
June 7, 2019
Changes in Facebook Ad. Ranking Rules
There are a couple of changes in the Facebook Advertisement Ranking Rules. That is already been enacted in the Facebook platform since April 2019.