Resume

EXPERIENCE

2019-2020

Research Associate

Birla Institute of Technology and Science, Pilani

Worked with BITS Management Department in ICSSR-IMPRESS project entitled "Use of Social Media as a Driver for Innovation in Higher Education in India"

2018-2019

Teaching Associate

Indian Institute of Management, Calcutta

Worked as Teaching Associate in IIMC from June 2018 to May 2019. Associated with Faculties in the Post Graduate Diploma in Business Analytics (PGDBA) Programme.

2015- Ongoing

Co Founder

PowerDigit Soft Labs LLP

Successfully executed more than 8 Branding and Web Developed projects without delusion. Also be a part in Business Development and Strategic Planning. Currently working as the Chief mentor of the venture as well.

2015

Research Intern

BHEL Ltd. EDN, Bengaluru

Made recommendations that can be integrated into BHEL EDN policies and procedures.Perform policy analysis through the review of budgets, legislative summaries, policy manuals.

EDUCATION

2020-Ongoing

Ph. D. Research Scholar

Indian Institute of Technology Roorkee

I joined IIT Roorkee in August 2020, My Research Focuses on Impulse Buying, Brand Alliances, Digital Marketing, Retailing Technologies and Consumer Behavior.

2016-2018

M.Phil. Research Scholar

Periyar University Salem

Specialized in Digital Marketing Management. Core research area was focused on Customer Behaviour towards Digital Advertisement.Research Article got published in reputed Journals.

2013-2015

MBA - Marketing

Bangalore University

Specialized in Marketing & Human Resources. I did internship in Bharat Heavy Electricals Limited (BHEL) & Aditya Birla Nuvo Ltd. Also won many prizes like Techmaker, Best Digital Marketer.etc

2010-2013

B.Sc. Physics

MG University Kottayam

Specialized in Electronics and Optics with elementary subjects Mathematics and Chemistry. I did a research work on developing Automatic Dim & Bright System for Motor Vehicles. It was an innovative solution for high beam issues during night time driving.

Skills

Professional

Project Management
Digital Marketing
UI/UX Design
Graphics Design

LANGUAGES

English
Malayalam
Hindi
Tamil

Softwere

Adobe CC

85%
MS Office 365

95%
Davinci Resolve 18

60%
SPSS AMOS

70%

knowledge

Digital Analytics
Meta Analysis
Science Mapping
Web Hosting
iOS and Android Apps
SEO/SMO
Emended systems
Post Production (AV)

Hobbies & Interest

Music

Travelling

Shot

Design

Testimonials

Anoop is sharp and smart person with a strong academic and technical background.He is a part of Toastmasters and is the Vice President Public Relations of ABBS Toastmasters. A committed and dedicated person who exhibits an urge to learn more new things and keep him selves updated.

Varghese O P

Relationship Manager at PropTiger.com

With out any second thought i can tell Anoop is a talented and hardworking guy with lot of innovative ideas ignited with creative outlook.Working with Anoop is easy and I found myself easily gel with him .If he is with us in our team there is no point of failure , instead I can strongly says that the out put will be impeccable.

Dithya Mohan

Senior Human Resources Associate at GENPACT

Mr.Anoop is a very simple easy going social person,i appreciate his dedication and passion towards media marketing and e-commerce.he has very good approach towards a cause and a good team player,and technical problem solver.

Vinay Kumar Mahesh

Freelance soft skill trainer